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Job Requirements and the Myth Of The Hidden Job Market

A lot of applicants apply for any job that has their basic skill set mentioned, without understanding how requirements are derived for a job description. Believe it or not, many companies legally *cannot* consider you for a job that you are not qualified for. There are two governing bodies that contribute to this: the EEOC and US Immigration. In the case of the EEOC, Affirmative Action and federal contractors (and that is defined as having *any sort of contract*) have very strict guidelines they need to meet in order to prove that they are considering *all qualified applicants.* Those qualifications must be in writing and companies have to prove a repeatable, auditable process to the federal government that they are doing so. The caveat to that is that they are *only able to consider qualified applicants*.

In the case of Immigration, any company that sponsors visas (*generally* H1-B, E3 or NAFTA TN categories) has to prove to the US Immigration that those employees that they *are* sponsoring are meeting the company and industry standard job titles and job descriptions, and that no US citizens or permanent residents (Green Card holders) are available to fill those roles. Job descriptions must include educational requirements as well as the number of years of experience in the job category. Companies need to be consistent across the board when considering candidates for these positions or they can potentially lose their ability to sponsor those employees. Another fact about these requirements is that open jobs must legally be advertised if a company is considering external applicants.

I have not worked in *any* company in the last six years that does not have all their open positions (meaning positions for which they are actively recruiting external candidates) on their corporate website. So the "hidden job market" is a myth.

It’s absolutely vital to understand that the way recruiters identify candidates is through keyword searching on resumes, which is why it is so *vitally important* to use them effectively and to use a reverse chronological resume so that recruiters and hiring managers can match your skill set to your job history. It’s also the reason why outdated skills are going to be of little value to you in your job hunt. If you are looking to transition back into a career track or industry, try doing volunteer work to help you renew those skills and to give your resume a boost in that direction. Make sure when you are updating your resume that you put volunteer information prominently in your career section. To do this, instead of using "Employment", use "Professional" or "Relevant" Experience as your header. Write it exactly as you would a job entry, and be sure to update your summary/executive summary appropriately. Volunteering is becoming a more vital way of getting experience every day.

Your Professional Online Persona – The Photo

Blogging is a great way to establish yourself as a SME (Subject Matter Expert) in your field, as a hobbyist, or even as a writer. It was this very blog which led me to become a columnist on NWJobs.com, a division of the Seattle Times. And yes, that means I’m in the Sunday paper, in print, and paid for my column.

I didn’t have a good head shot, and the paper wasn’t adamant on a professional studio version. They were fine with an outdoor photo, so a friend and I that used to be a professional photographer went out on a photo shoot. The photo you see above is one of the results. (I just had an updated shoot with a photographer from the paper and that is now my online photo; they like to update them every year.)

Now, a photo is a big no-no on your resume. But if you are using online media to establish yourself as a professional, a nice head shot is more than acceptable. There are a few caveats to consider. If you are worried about ageism and know you look older than your age and don’t want to promote that, don’t worry about a photo. If you are using an online handle and don’t want people to know you by face (maybe you have been the victim of an identity theft or a stalker) of course you don’t want to promote yourself.

If you do choose to use a photo, make sure that it is a clear photo and *relatively recent* (not something from twenty years ago…save that for Facebook or other social sites if you aren’t linking said personas). You should be the focus of the photo, not the background. It should be in focus. It can be color or black and white, and there is nothing wrong with retouching it with Photoshop or another editing tool. Keep it in various sizes so that you can use it to create a continuity to your online profile (for example, my shot above is also on my LinkedIn profile.) Make sure that it is on the professional side (i. e. don’t have a lollipop or a cigarette dangling from your lips or wearing Mardi Gras face paint.)

I follow Intern Queen, and was really shocked to see this from one of her college ambassadors, which for me ruined the professional tenor of the otherwise good blog:

<img src=http://conquent.com/bissellator/blogimg/cropped-1.jpg>

I mean, really, a young woman in college didn’t have any other photos of herself than one cut in half with someone else’s arm around her? Really? (I made a comment to that effect on the IQ FB posting.) She couldn’t have someone grab her phone to take a better shot? It totally damages her professional credibility in my book. Because, although her *audience* is the college crowd, when she is looking for internships or a FT job, this is going to be something she can point to as professional experience, and recruiters and hiring managers are *going* to look. And be unimpressed when the first thing they see is that photo.

Google+ Scares Me

Really, truly. Have you read their terms of service? Let me point specifically to the issues I have:

11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This license is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services.

11.2 You agree that this license includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.

11.3 You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this license shall permit Google to take these actions.

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11.4 You confirm and warrant to Google that you have all the rights, power and authority necessary to grant the above license.

Do you read that? You grant Google *in perpetuity* (translation: forever and a day) the rights to any content you post. In addition, you grant them the right to disseminate or share said content with any other companies or organizations Google deems should have it.

OK, this means that your privacy is gone. Your content is public, whether you want it to be or not.

So, don’t be send me an invite. I won’t be joining you anytime soon.

Is Your First Impression Your Last Chance?

Last week I was a member of a panel at our local WorkSource (the WA State unemployment center). After the panel, for about an hour I met for a few minutes individually with members of the audience. I must say, the people I spoke to didn’t seem to understand that the impression they were giving me during our short 1:1 meetings WERE a first impression. First there was the gentleman that showed up in torn jeans, a black t-shirt with a skull on it, with unkempt hair and smelling of alcohol. He handed me his resume and surprisingly he looked like he could be a fit for one or two of the positions my company has open. But given his impression do you think I have any intention of forwarding his resume to a hiring manager?

Then there was the gentleman that was dressed nicely and started off the meeting well. But then he went into a story about his health issues the last year, and told me that he has several revenue streams, so he’s looking for something to challenge him, not because he "needs the money". OK, this is someone with too much drama in his life. And this was BEFORE he even offered me his resume. He’s been unemployed for the last couple of years, and he WAY over shared, to the point where red flags were going off.

I had a phone screen with someone last week and at the end of the conversation, she started asking me how she could get her foot in the door at another company I have worked with. This doesn’t exactly give the impression that my job is of interest to you, and indicates a low emotional quotient.

It bears repeating: first impressions do last.

Storytelling and the Job Seeker

My friend Thomas that provided the insight on using a tradeshow also followed up with his experience as a professional storyteller and how he has translated that into his experience as a job seeker.

Storytelling and the Business World

When I tell folks that I am a professional storyteller, I often see a quizzical look on their faces. For folks who have not heard of someone who tells stories for a living, they often assume that I read books to children. Or, possibly, assume that I dress up and tell stories at renaissance faires and the like. Okay, I’m guilty of the latter- but it IS a paying gig!

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But storytelling has a wide variety of uses, and it is being used all around us. If you learn how to tell stories, it can be a powerfully effective tool in your bag of tricks. Storytelling is an ancient art-form. It even predates the written word. In fact, a great deal of our early history, folklore, myths, legends, and more, were preserved and carried forward by the spoken word. And many of our dominant world belief systems made extensive use of the art of storytelling to get their messages across. I find that a little ironic, now that I see titles in the business world like ‘Product Evangelist’ and ‘Multi-Media Storyteller’. R />

But the fact is, that some of the worlds most important people were powerful storytellers. From Abraham Lincoln, Will Rogers, Mark Twain, to Jesus of Nazareth, Buddha, Albert Einstein, and thousands of others, they all knew how to use a powerful tool- How to get their message across,effectively using storytelling. And their ideas and words are still resonating today!



Storytelling is an art form that anyone can use, but it can take a lifetime to master. In it’s spoken form, there are a lot of aspects and techniques that can be used.. A good storyteller knows how to craft and choose a good story, how to use meta-language (physical cues) and a variety of speaking techniques to captivate an audience. A good story is a vehicle that brings ideas, interesting knowledge, and speaks to relevance. With a good story, a good teller will engage an audience, and encourage them to visualize, and to empathize. And in a world where we are literally being inundated with data, this will be a message that is evocative and relevant that will stand out, and capture mind-share. So being a good storyteller means you know how to communicate effectively, and how to recognize a good story when you see one!

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So, how do I use storytelling in my business life?

Here are just some of the potential uses!


Creating and identifying marketing strategies.- The best branding is great storytelling!

Identifying and focusing a company’s core values

Developing your company goals and strategies.

Teaching effective communication to your sales force- creating a winning story.

Building bridges between your customer’s and your company.

Selling yourself- or your product, effectively

Inspiring your business, and encouraging creativity

Be better at being interviewed, or at interviewing.

Turbo-charging your training, and transmitting of values.

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BR />If you have questions, I am glad to offer what advice I can-

Our next installment- ‘Hollywood owes us!"

True Thomas is a professional Storyteller, creative coach and trainer.

He tells stories everywhere from campfires to boardrooms, and he believes in the power of storytelling, and that the right story can change the world.

Grads: That All-Important First Impression

A few weeks ago after I finished speaking on an interview panel at the University of Washington (UW), I was standing outside when one of the students from the class approached me. He asked me if my company had any part time summer positions.

I told him that no, we don’t generally hire part-time summer help. (We are a technology company.) I did mention that we had some internships opening up and asked him what his major was, and he said "Sociology".

Then I inquired what he wanted to do in the work world when he got out of school, and his response? "I’m not sure." I gave him a few ideas about what someone with a Sociology degree might be interested in, then headed out.

My thoughts about this encounter? First, I felt really sorry for him. He’s obviously in school with absolutely no idea what he wants to do when he gets out. But right after that, I realized what a bad impression he had just made on me, especially after I spent 90 minutes with three other panel members hammering home that when it comes to interviewing and preparing to look for a job (be it a summer job, an internship, or your first professional position out of college), you need to do your homework and remember that you have one chance to make a first impression.

The world of recruiting runs at a very fast pace. Especially as we are still in a recession with high unemployment, I have many more candidates apply for every job than I have positions. And to be honest, amongst ourselves one of the frequent comments we make when reading a resume is, "did they even read the job description?" Seriously. It still boggles the mind how many people apply to jobs for which they are not qualified. Just as an example, I have two web development intern positions open right now, and both of them require either course/project work or employment experience with a programming language called Ajax, and *demonstrated* (as in portfolio piece, website, or coding sample) proficiency with the tools and type of work we are hiring for. Look, if you have never coded a webpage in your life, just because you are getting a computer science degree that doesn’t make you a good candidate for a web developer internship. And my hiring managers would rather go without an intern than try and fit a square peg into a round hole. And your application history with a particular company *stays in the system*. If, three years from now you apply for a different job, and I go in and see how you applied for an internship in 2011 that you were not qualified for, it does tell me a story. And not a very positive one.

So what kind of an impression are you making?

The Reverse-Chronologic Resume (template)

I’ve recently met a couple of young adults that don’t know what a reverse-chronologic resume is, they only have experience with a functional/skill based resume. So I’m going to give a quick template about what a reverse-chronologic resume is and best practices. For the record, this is the *preferred* format for 95% of all jobs. The reason for this is that hiring manager want to see what you did, when you did it, and a progression of your skills.

Some things to keep in mind. 1) Objectives are relatively passe. A short summary of qualifications is better. This can be a paragraph about you and your skill set and what you are looking for. It should also list (generally in bullet points) your relevant industry skill such as classes (I’ve got plenty of entries on what is appropriate for new grads on your resume) or computer programs you are proficient with. If you are out of school *with a degree* for less than a year or in progress (ie you are still taking classes toward it), your education goes at the top after your summary. This section should take up no more than 1/4-1/3 of the top section of the first page. If you are taking a break from school or have not finished your degree, it goes at the end of your resume before the interests/affiliations section.

After the "who am I" section, launch into your experience. Start with your current/most recent job. Include the company name, location, your dates of employment, title, *a short description of the company (including industry and size* if it isn’t self-explanatory or a "household" name), an overview of your "roles and responsibilities" as it relates to the job/s you are applying for, and any accomplishments in the role. Finally, additional activities should be included after your work history. This includes professional affiliations, social/civic activities and volunteering. (See my entry on what to not/use for this area.)

Name

email/phone
City/state of residence (street address not necessary)

BR />Jane Doe

425-555-1212 /jane-doe@gmail.com

Marysville, WA

Professional Summary:

Recent college graduate with a Bachelor of Business with an HR concentration. Four years of retail customer service and office administration including: cashiering, sales, stocking and merchandizing; reception (10 incoming lines with up to 50 extensions) and conference room scheduling; filing, mailing, faxing, preparing powerpoint presentations, Word documents and Excel spreadsheets.

PC skills: Windows-based POS; Mac OSX; Microsoft Office for Mac (Word, Excel, Powerpoint, Outlook); internet savvy

Education: University of Washington, Seattle WA

Bachelor’s of Business Administration with an HR concentration – May 2011

Experience:
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Cascade Clinic
Bellingham, WA
B >Intern in patient billing services – January-April 2011

Cascade Clinic is a 15-physician practice for low income families. Clutterbuck Consulting

File Clerk, Administrative Support – May-August 2010

Clutterbuck Consulting provides outsourced Human Resources for realtors in the Pacific Northwest. I was responsible for converting all paper files more than three years old into digital files, as well as providing lunch support for the receptionist and one of the office administrators. During my tenure I decreased the paper load by over 12K files.
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Nordstrom

Seattle, WA

Summer Associate (floating) May-August 2010, 2009

Work 20 hours a week at the Nordstrom flagship store in downtown Seattle during the summer in various departments in the evenings and weekends. Cashiering, customer service, merchandizing.
BR />Interests/Affiliations

UW Women’s Soccer Team – 2008-2011

President of the Human Resources Student Activities Council – 2010-2011

Rude Candidates

One of my recruiting colleagues has seen a very disturbing trend the last couple of weeks. Candidates that confirm for interviews, then the day before or the day of, send off an email telling the recruiter that they accepted another offer and aren’t going to come in and interview. This is unconscionably rude, most especially to the hiring manager. It is also a bit duplicitous, because in each of the three cases, the candidates had told her they didn’t have any offers on the table or believe they had any pending.

I don’t think most candidates know how much time goes into scheduling interviews. The hiring manager provides the recruiter with a list of interviewers and alternates for a given position, usually 3-5 people. Either the recruiter or if s/he is lucky enough the recruiting coordinator/admin then spends several *hours* trying to build an interview loop based on the candidate’s availability and all the interviewers. Usually this is done with Outlook.

Then the hiring manager will send out an email that all the interviewers read, with the information on what we are considering the candidate for, any feedback from phone screens, and asks each interviewer to read the resume, the notes, and then formulate questions to address specific competencies or past history. And keep in mind that this usually happens for *several candidates for each position.*

The reason a position is usually open is either because someone has left, or the business is growing enough to justify additional people resources. That means that until the opening is filled, everyone on the team is pulling a significant additional portion of additional responsibitities over and above normal. And then they take out an extra hour or two for *each candidate* in the form of preparation, interview, and then feedback.

So don’t be a rude candidate. Don’t wait until the last minute to cancel an interview. Or better yet, even if you have an offer in hand, go to the interview and see if you may have a better opportunity to compare.

Transferable Skills And Your Resume

Several times over the past few days, I’ve been seeing references in articles and online forums about "transferable skills" on resumes.

I think people have a misunderstanding of what a transferable skill is and how to portray it on a resume. A professional skill is something related to your job/career or industry that can be seen as an asset to take to another job or industry. A common example is people management. If you have learned how to manage a staff, including both formal development and training and also on-the-job experience (basically because you have *done* it), that is something quantifiable that you can demonstrate easily on a resume. The key to this example for your resume is that it is *quantifiable*. You can tell when, how many, what kind, and how your successful performance was measured and rewarded.

Many "soft skills" are considered transferable skills. And while this is true, you have to remember what a recruiter and hiring manager are looking for: solid, detailed examples of what you bring to the table *as an employee in a specific job*. While a job description often lists specific soft skills as desirable or even necessary for a successful candidate, that does not mean it is either appropriate or even advisable for those raw skills to be considered part of your skill set on your resume as stand-alone details.

For example, let’s say a job description calls for strong organizational skills. This should not be taken to mean that this is a key word that I, as a recruiter, am going to use in my candidate search and evaluation process. What I am going to look for are detailed examples of projects, positions, and accomplishments which demonstrate that you possess this skill.

Let’s say you are an administrative professional. To show me your organizational skills, I will look for action verbs in context with your job history such as "plan" and "execute". I’ll expect to see projects or functions such as calendar management, event planning, budget and expense reporting. The key is to give me a picture of those experiences and responsibilities on the job that require you to have organizational skills to succeed and excel in your profession.

When you are looking at job descriptions, be very conscious of specifics. If a job description mentions something that is as applicable to how you manage your personal/home life as it is to your job, chances are it is concept that you need to identify with very concrete and detailed examples to illustrate them. "Good communication skills" are as crucial in how you deal with your spouse or partner as they are to how you handle your business relationships with your manager and colleagues. But the situations in which you exercise those skills and navigate misunderstandings or conflict are vastly different.

I’ve said it before but it bears repeating: show, don’t tell.

Industry Tradeshows for Job Seekers

A few weeks ago, an acquaintance of mine asked my opinion on attending an industry tradeshow as a job seeking strategy. I told him it was brilliant.

Almost every industry has at least one professional association that is a connector for companies, customers, and professionals. Tradeshows are generally set up to for sales opportunities. Vendors that make products or provide services set up booths to companies in the industry that use those products/services. Often is the latest iteration of their product, or something new.

A conference is generally a series of presenters for education purposes, where attendees learn new skills or information in their industry. Conferences usually have a lot more employment opportunities, but are generally much more expensive than tradeshows.

When you do attempt to go to a tradeshow for the purpose of job seeking and networking, it is absolutely vital that you remember that this is a sales event. The vendors are there to market and sell to potential customers. They are not there to recruit new employees. To effectively use this strategy you have to at least research the company enough to know what they sell so that you can strike up a conversation with the professional manning the booth at the show. The object of attending a show should be to research who has new products on the market and to gain contact information (ie business cards) for *future* networking (think LinkedIn).

So I asked my acquaintance for some tips and tricks for his foray into the tradeshow, and below are his suggestions.

Many careers involve trade shows. These trade shows have a lot going on- people selling and buying, networking, and of course, folks looking for a gig. Carry a lot of business cards, and wear extra padding in shoes. I recommend a small backpack, something that you can sling over your shoulder. Keep flexible- the company that laid you off has laid off a resource. Other companies may know this- you knew all of X’s customers, dealers, providers, etc. etc. That is potentially valuable to one of their competitors. You can’t throw X to the wolves, but you can say- "I know that market REALLY well" and I think I can help you access it. Likewise, be flexible- carry a nice personal card, carry a consulting company card, etc. (Look at what your various talents are- and make a card accordingly- marketing, training, freelance tech support, systems integration, etc. Also be willing to think out of the box (I should have had storytelling cards with me). Also, a show is a great place to bring yourself back up to speed on who is doing what, and learning about trends, and new products, etc. Since you no longer work for X, you might get more intel than when you were a company man. And all the folks at the show want to know what happend at X- don’t burn them, but you can say- "I’m sure it was just the economy, etc."
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Finally, if you’ve been around for a while, you’ll see many people you used to work with. Don’t underestimate yourself- get their cards, and be straight- "I’m consulting and looking for a steady gig." Chances are, if you were’nt a flake, and are an asset- they might be able to turn you on to some leads. Better yet, is when they walk you over and make the introduction. Get business cards from everyone. After you walk away from the booth, any key ones, write a note on it, or put a sticky on it, with a few follow up notes. 5 days later, that will be crucial for your at home follow up. Also, don’t be afraid to pimp yourself out to companies trying to break into the american markets-a good consulting gig could be a useful thing- you can look at your market from another perspective (outside in) and possibly help hone a potentially hot product, that may have some traction.

Trade shows are a good place to do market research. A company looking at hiring you is going to be a lot more impressed when you can talk about all the pro’s and con’s of the competition, and how you might be able to help them excel.